Four principals surprised me this year by inviting me back to do assemblies for all their kids. “But I’ve already visited your school,” I said, thinking they might be having a memory lapse. “Yes,” they said, “but we have a whole new crop of kids here now.”
And that’s when the lightbulb went off over my head. Of course! Kids graduate. The new kids hadn’t heard me yet, and I had had a new book published in the meantime.
So here’s my TIP: be sure to keep addresses for all your school visit contacts. Every five years, send a postcard or letter reminding the school of what a great time you had when you visited, and name the year. Tell them what’s new with you, and that you’d love to come back to meet their newest learners.