Example: School Visit Video

Hanging Off Jeffersons NoseHere’s a 1:20 minute school visit promotional video by Tina Nichols Coury that promises a star-spangled presentation.


Tina Nichols Coury is the author of Hanging Off Jefferson’s Nose: Growing Up on Mount Rushmore (Penguin USA). I like that she has produced more than one video, and that one of the videos — the Mount Rushmore Tour – wasn’t just about promoting herself or her book. It offered educational value for students. I can picture teachers and librarians using this to prepare kids in advance of her visit.

Here are my thoughts on her School Visit video:

  • This is a professional-quality video, produced by Tina herself
  • The length is just right — in the sweet spot of 1:20 minutes
  • The video mixes still images with live action
  • Images show Tina interacting with kids in the audience as well as on stage.
  • The kids are engaged – those in the audience are raising hands and those on stage are wearing costumes.
  • She clearly shows the cover of her book
  • The contact information including her phone number and email stays on the screen long enough (11 seconds) to copy down

Here are some tweaks she might consider making:

  • School librarians love to show author videos. Make this section easier to find. Make a button called VIDEOS. List all videos here – the school visit, the tour, the three book trailers.
  • I wouldn’t use the word “promo.” It’s too industry-chat / sales sounding. Instead of “School Visit Promo,” she might call it “A Visit with Tina” or “Star-Spangled Assemblies” or “Spend a Day with Tina”

Thanks, Tina, for the opportunity to take a closer look at your school visit video.

Does anyone else have a school visit video you’d like to share? Send it my way!

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6 Comments on “Example: School Visit Video”

  • Fabulous job. I agree.

  • Thanks for your comment, Robyn. It takes lots of planning to put together a video with the right mix of images, sound and message. Most people are familiar with book trailer videos, which is in a category all on its own. But you can probably get some great ideas for your school visit video by watching them. For some interesting links about this, go to http://www.darcypattison.com/marketing/book-trailers/

  • So where would you use a school visit video? Or is it posted on your website in case someone comes looking for you?

  • Great question, Susie. Here are some possibilities:
    1. Post to YouTube and TeacherTube
    2. Post on your website under your “school visit” button
    3. Send it as a link when someone makes an email inquiry about your availability
    4. Include it when you do a guest post on other people’s blogs
    5. Have the link in your signature line
    6. Post to Facebook and Twitter along with news (i.e.”look what I just learned how to do” or “thanks to xxx for creating this for me” or “looking forward to meeting kids at Main Street Elementary in Anytown, TX)

  • Great example! I loved that it was just background music. I had thought I’d have to have clips of my actually speaking, and I don’t have any decent audio. This makes me feel like I could actually put together a basic animoto video (that’s how I do all my trailers) with some fun shots from school visits interspersed with references, etc. Thanks for the renewed inspiration, Tina and Alexis!

  • Good point, Laura. Live audio clips, if not done professionally, usually sound echo-y and garbled. Doing background music-only solves that issue. Be sure to let me know when you make your school visit video. I”d love to see it!

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