Tina Nichols Coury is the author of Hanging Off Jefferson’s Nose: Growing Up on Mount Rushmore (Penguin USA). I like that she has produced more than one video, and that one of the videos — the Mount Rushmore Tour – wasn’t just about promoting herself or her book. It offered educational value for students. I can picture teachers and librarians using this to prepare kids in advance of her visit.
Here are my thoughts on her School Visit video:
- This is a professional-quality video, produced by Tina herself
- The length is just right — in the sweet spot of 1:20 minutes
- The video mixes still images with live action
- Images show Tina interacting with kids in the audience as well as on stage.
- The kids are engaged – those in the audience are raising hands and those on stage are wearing costumes.
- She clearly shows the cover of her book
- The contact information including her phone number and email stays on the screen long enough (11 seconds) to copy down
Here are some tweaks she might consider making:
- School librarians love to show author videos. Make this section easier to find. Make a button called VIDEOS. List all videos here – the school visit, the tour, the three book trailers.
- I wouldn’t use the word “promo.” It’s too industry-chat / sales sounding. Instead of “School Visit Promo,” she might call it “A Visit with Tina” or “Star-Spangled Assemblies” or “Spend a Day with Tina”
Thanks, Tina, for the opportunity to take a closer look at your school visit video.
Does anyone else have a school visit video you’d like to share? Send it my way!