Category Archives: business

This refers to contracts, fees, funding, data collection, data organization, forms, correspondence, expenses, travel, lodging, scheduling, correspondence with host, selling books

Bundling Your Time

Author Dori Butler wanted to be able to offer free mini-Skype visits to schools, but needed a way to manage requests:

 

“I like to be able to offer something [to schools] for free, in the interest of promoting literacy. But I’m doing it on MY terms. I’ve decided to set aside one day a month in which I will do four 15-minute Q & A sessions during my ‘lunch hour,’ and schools can sign up, first come, first served. When those slots are filled, they’re filled. And I will still require that everyone in those sessions have read or heard at least one of my books.”

 I loved that Dori took charge of her schedule and determined what would work best for her life of writing and appearances.

 One year when my calendar looked like Swiss cheese, pocked with non-writing obligations, I knew I needed to do something. So I crossed off the second week of every month and made it a ME week: no appointments, no food shopping, no writers meetings, no trips to the post office, no school visits. Just me, my desk and my computer.

 During times when I’m on tight deadlines, I’ve done a similar thing with school visits. I’ll pick a week out of the month in which I try to book the bulk of my visits. This is a little harder to do, especially when a juicy offer comes my way. But if I keep my ME week intact, it’s a little easier to cut the school visit week a little slack.

 At a business meeting a couple of weeks ago, I heard a consultant use the phrase, “Money Mondays.” What she meant was that she dedicated Mondays to doing financials related to her business. What a great way to tame must-do tasks!

 Our livelihoods depend on our being creative. And as much as we may love doing appearances and other things, we need to be smarter about how we use time so we can keep making terrific books. So, choose days of the week – or month – to bundle tasks and tame a time a little bit better. Trust me – it can reduce stress and lead to higher productivity.

Perfect Parking

Not only did my host, Joyce Garcia of Rorimer Elementary, save a parking spot for me, she greeted me with an umbrella!

I circled the school three times before I found a spot. Time crunched, I schlepped a backpack, props, and equipment in the rain across a busy street and around massive puddles to the site of my school visit.

Parking. This may seem like a tiny detail in the scheme of things – but to start your day off frustration-free, this is one item you’ll want to have in your contract or letter of agreement.

My letter of agreement simply says: “If you can save a parking space for me, that would be terrific. (Most schools put out a cone with my name on it.)” Though it sounds like a suggestion, I do follow up about a week before my visit and remind them of this request. I think that the image of a bedraggled presenter has been enough to inspire action, and as a result, I always have a spot waiting for me. 

Even in great weather, it helps to be able to park close to the school.

 

Focus Your Gig-Getting Energies in the New Year

The number one question authors who want to do more school visits ask me is “How can I get more gigs?”

The simple answer is this: participate in activities where you are most likely to meet the people who are in a position to hire you. These people usually include librarians, teachers and teaching specialists, principals, curriculum coordinators, and parent group leaders. Also, booksellers often recommend authors to schools, so they are important contacts to have.

Look for opportunities to meet them where they gather – at workshops and conferences at the school district, county and state-wide levels. The best kind of involvement is doing presentations – either solo, duo or on a panel – where participants get a feel for your personality, presentation style and your books.

Concentrate on becoming known locally.  Even high-profile authors are feeling the funding pinch as many hosts are looking for local authors to save travel costs.

Schedule time to do an online search for professional associations. Find out when they meet and propose doing a workshop session. For example, I live in California, so here are some of the educational and literary associations, with their national counterparts, that I have been involved with (and most states will have similar groups):

Social gatherings are also great places to build relationships. For example, I attend some luncheons organized by teachers and librarians, especially those at which my friends are keynote speakers or who are receiving awards. These would include:

 Take time to find URLs for organizations, keep a database of conference dates and proposal deadlines, and strategize on where you can best focus your gig-finding opportunities in the coming year.

To get you started, here’s a link to reading associations in North America:

Answering Fan Mail

There’s no doubt that getting both snail mail and email mail is a thrill (to quote Sally Fields, “You like me! You really, really like me!”), but the time it takes to respond can take a huge chunk of time out of a writing schedule. Some of the letters are clearly class assignments and have a monotonous sameness. Yet many are truly original, with the students’ clear voices and passion shining through. Here’s how some authors handle the fan mail issue.

Pete Hautman:   “I respond to all emails, but I’ve given up responding to snail mail, unless it is a truly exceptional letter. For one thing, the cost of mailing a postcard exceeds the probable royalty I received on the book sale. Also, the letters my publishers forward to me are usually three or four months old, so the kids have already forgotten they wrote it, or more likely they’ve already written me off as an unresponsive jerk.” Pete gives specific advice to correspondents at his website.  

Roland Smith:  “Up until a couple of years ago I answered every email I received, but that got to be way too time consuming. Now everyone gets an auto-reply with some basic information about me and the books and refers them to my website.” Roland also posts current information through his blog, Facebook, and Twitter. “The point is that anyone who is interested can easily get their questions answered, or post a comment about me or my books, with a couple of keystrokes.. The only [snail mail] letters I answer are those that include a SASE. I felt guilty about setting this up [but] I have 3 or 4 more hours a day to write, which is what I think my readers really want.”

Alan Katz::  “Frankly, I DO answer every email. In my book, OOPS!, I challenged kids to figure out ‘which poem I wrote in the bathroom’…and when they write with a guess, I always send a ‘you’re right’ or ‘you’re wrong’. . .often with a new poem. Then, of course, they write back to say they can’t believe I answered them. It usually stops there. 

Alex Flinn:  “I would never not take e-mail, and this is because I occasionally get something wonderful. I think this is because I write, or have written, issue books. . . I do remember that, as a teen, I wrote a letter to, of all people, Erma Bombeck and got a nice-looking letter, probably from her assistant, but signed by her, and I actually still have it.” 

Dan Gutman:  “[Teachers and kids may not realize that] I have no secretary or assistant. There’s nobody at the publishing company who responds to reader mail for me. I do everything myself. I reply to every single reader email I get, and I spend hours every day doing it. But responding to paper mail is even more time consuming. So to save my sanity, I send those people a signed postcard with a printed message thanking them and saying ‘Due to the volume of mail I receive, it’s impossible for me to reply to letters individually. . .’ ”

Lisa Yee:  “There’s a clear difference between getting letters that are school assignments and letters from true fans. I spend more time on the ones from kids who write from the heart, and not for a grade.”

If you find yourself overwhelmed with the project of responding to fan letters and emails, here are some ways to streamline your time:

 • Write one class letter addressing each child’s questions. If more than one child asks the same question, say, “José, George and Devon asked: “What is your favorite book of the ones you have written?” and then post one answer. Group all questions into one letter. The teacher can run copies of your response so that each question is acknowledged and each child can have a copy.

• When you receive a packet of letters from a school or class, send a signed thank-you postcard to the class in response.

• Have a pre-slugged response to email inquires, which might include referring them to a Q&A section on your website.

• Add this note to your website regarding snail mail: “If you would like a reply, please include a self-addressed stamped envelope.”

What are your solutions to the fan mail issue?

10 Must-Haves in Your School Visit Contract

Whether you have a formal school visit contract, a letter of agreement or terms worked out through email, when booking an appearance, here are some main items you should address, in writing, with your host:

  1. Date(s) of event
  2. Honorarium: Specify how much you will be paid and when the payment is due.
  3. Expenses: When traveling afar, expenses that the host reimburses are typically travel (mile, airfare, train), food and lodging.
  4. Number of Sessions: This might include any combination of assemblies, workshops, classroom visits and autographing.  I highly recommend that you require approval of the schedule in advance of the visit.
  5. Grades and Size of Audiences
  6. Equipment & Physical Set-up: Specify what equipment the host needs to provide, what you will provide and how you need to have the room set-up for your program.
  7. Selling Books: If you require a book sale, identify who is responsible for ordering books, collecting money and returning unsold stock.
  8. Cancellation clause: This clause is for any cancellation of your visit by the school that is not due to that is not due to an act of God.
  9. Inability to perform: This is basically a “reschedule” clause in case something happens to you (illness, death in the family, etc.) where you cannot appear on the scheduled date.
  10. Recordings: You might want to require signed permission from you which also specifies that you retain all rights to any recording in any format made during your visit.

Other resources:

Get It In Writing 

Sample Lecture Contract

Packing

Really – is there anyone out there who loves packing? I have suitcase envy. I keep searching for the perfect carry-on that can contain my clothes, school visit props, handouts, hostess gift, and computer (and, sometimes, data projector) and still be light enough to lift into the overhead compartment. I haven’t been successful yet.

As you’ll see in the photos below, none of my exquisite luggage matches.

From left to right: Carry-On, Backpack, Suitcase

I go for the lightest items possible. I do know some authors travel only with one carry-on and a toothbrush (I’m so jealous!). Usually these are folks who carry only a flash drive with their PowerPoint show on it and trust the school to have the right equipment. (I’m not that brave yet.) One female friend dresses only in black. (An East Coast thing.) A male friend wears the same sports jacket and trousers for traveling & assemblies and takes along one or two shirts for variety. (If only!)

But here’s how I’ve managed to condense my gear, so far.

Carry-on: This contains All That I Need to Do My Assemblies — in other words, the one suitcase I need to keep close tabs on: 4 of my books to display, props, data projector, hostess gift, handouts and my PowerPoint on a Flash drive for backup. I can live without P.J.s. but not my show!

Data projector & powerstrip go in my carry-on. Netbook usually goes inside my backpack.

Props for two books go inside this small backpacck inside the carry-on. (Cat is not included.)

These props are tucked inside the hat, which goes into the little backpack inside the carry-on.

These props go inside the paper bag, inside the carry-on.

Backpack: I stuff my purse, netbook computer, Kindle, snacks and data sheets for host, hotel & flights in here.

Suitcase: My assembly outfit is a “costume.” Translate to mean something “artsy” from Chico’s or Coldwater Creek that is impervious to wrinkles. If I’m doing more than one school visit on a trip, I’ll take an additional top. I throw in sweats, P.J.s, requisite undergarments, cosmetic case and a flashlight in case of emergencies.

Do you have any packing tips to share? Can you tell I need advice?!

Brochure Overhaul for School Visit Promotion

This summer, suggest to your writers’ group that you devote one session to critiquing each others’ school visit brochures. If you’re like me, you keep cranking them out (or, if you’ve had them done at a printer, using them up) without giving them a second glance.  But is your brochure really doing the trick?  Is it outdated?  Is it convincing a potential host that the benefits of bringing you in will justify the cost?

Here are some elements that you should consider when you do brochure revisions.

Purpose: Your brochure is a school visit sales tool.  It should give potential hosts a taste of your personality, your program format and your presentation objectives as they relate to the curriculum. It should also clearly identify you as the author of your most recent or most popular books.

Bio:  Make the text fun. Use a family photo.

Program: Describe your program including what you will do, how you will do it, and how your content links with the curriculum.  Tell how much time you need for school assemblies. Mention if they can select any add-ons such as workshops, and send them to your website for details. 

Fees: I don’t suggest putting your fees in the brochure as this will date it quickly.  Have readers contact you or go to your website for details. 

Books: Include images of one or more of your most recent – or most popular – books.

Testimonials: Won any awards? Have a terrific quotable quote about a dynamite school visit? Include them. (Warning: be selective!)

Layout. Brochures are usually on 8.5” x 11” paper, printed on both sides and folded in thirds. This makes them easy to display or mail. White space is inviting to the eye. When designing the layout, leave lots of white space. I do all my layouts using Microsoft Publisher, a very simple and flexible program to learn.

Current headshot: People want to know what you look like today.

Contact information: Be sure to include your website and/or email address

 Remember – whatever you can’t fit in your brochure can be described at your website.

Do you have a school visit brochure that really works for you?  Send me a pdf at info2@schoolvisitexperts.com so I can see it, too!

Getting Referrals

 Piggyback on your existing contacts in your school visit database to help generate invitations for the coming year.

 If you followed my advice in a previous post, you’ve entered the names and addresses of your past school visit hosts into a database. 

 The next step is to print labels for all the schools you visited last year.  Send a note (preferably handwritten as these are more impressive!) to your hosts, thanking them again for inviting you to visit their schools.  Ask if they would be willing to pass along your name to a colleague at another school or organization in their district or another district.  You might consider enclosing a stamped postcard so that all they have to do is address it, write a quick note and pop it in the mail.  Time this to arrive after school reconvenes in the fall– and after the big crush of post-summer mail is delivered – so that your notes don’t get lost in the shuffle.

 You can write these notes at the beach, pool or park throughout the summer.  You’ll be amazed at how painless this task is when its spread out over time.  They’ll be all ready to pop in the mail in September.

 

Creating a Contact Database

If you’re like me, you look forward to the summer months to catch up on your writing, free from the time drain of school visit travel. But you’ll find yourself in better shape when the school visit season cranks up again this fall if you spend just a couple of hours a week getting organized in July and August.

Organizing your school visit contact information is a great place to start.

If you haven’t done so already, transfer your contact information to a database that you can sort and resort in a variety of ways. The simplest way is to create a table in Word, or other word processing program, with the paper in landscape format. Eight simple columns might include:

 • Date of contact (i.e. the day you met or the day you visited the school)

• State

 • City 

 • Email of host or contact

• Host/contact Name, Address (e.g. Jean Jones, Village Elementary School, 1050 Main Street, Appleton, NY 13421)

 • Position (e.g. teacher, librarian, principal, PTA Programs VP, etc.)

• Source (e.g. school visit, conference, workshop, service group, etc.)

• Notes on the experience

By having the columns “state” and “city,” you can quickly sort and see where the bulk of your contacts are and where you might need to make more.

The “date” column shows you when it might be time to approach them to suggest a new visit (usually 5 years following the initial visit, after the kids have cycled through the school)

And from your “Address” column,” you can create mailing labels for future marketing endeavors.

For those of you who are more adept database creators, you can design a similar form using an Excel spreadsheet program or Access database program. For example, if you learn how to use Excel after you’ve already begun your table in Word, you can easily transfer the data from the Word table to Excel. But I’m still at Square One with these programs, so a Word table is the simplest answer for me.

Do you have a different database program that you’ve found useful? Have any tips on keeping track of contacts? I’d love to hear about them!

Read Across America Invitations

Google - Read Across America Logo‘Tis the season for emails requesting our presence as Read Across America readers in elementary schools throughout the country.  Often, the greeting on the email is “Hi.”  This usually means that the host is casting the same message to countless authors & illustrators, hoping to reel in one or two live ones.  Occasionally, the greeting will be personalized as in, “Dear [insert name of author here]” with a generic message following it.  And in the very best emails, they might even mention the title of one or more of your books.

Usually, the schools want you to be part of their celebration which translates to, “Would you be interested in being one of the readers for the event? You can read in as many classrooms as you feel comfortable.”

Really? Go all that way just to read a book aloud?  And be one of many, many readers on a day filled with adults and kids in Cat in the Hat chapeaux and principals shaving their heads because kids have read a trillion pages?

And we won’t even mention that you are being asked to donate your time.

Frankly, I love that this celebration exists.  It gives a national platform to a very important topic.  And I’m very gracious when I turn down these requests.  But, my own talents as a writer, encourager, and teacher are better off being used at a quieter time when I can do my magic not as someone who can rock a read-aloud, but as someone who can offer kids specific advice on how to improve their writing, revel in their revisions, and read, read, read.  And read not just to count pages accomplished – but to read to lead a better, fuller life.

Do you have any Read Across America Stories you’d like to share?  Tell us here!