Category Archives: presentation planning

This refers to designing programs for audiences including the application of educational standards and curriculum links, setting objectives, sequencing content, determining time limits, and evaluating outcomes.

Brochure Overhaul for School Visit Promotion

This summer, suggest to your writers’ group that you devote one session to critiquing each others’ school visit brochures. If you’re like me, you keep cranking them out (or, if you’ve had them done at a printer, using them up) without giving them a second glance.  But is your brochure really doing the trick?  Is it outdated?  Is it convincing a potential host that the benefits of bringing you in will justify the cost?

Here are some elements that you should consider when you do brochure revisions.

Purpose: Your brochure is a school visit sales tool.  It should give potential hosts a taste of your personality, your program format and your presentation objectives as they relate to the curriculum. It should also clearly identify you as the author of your most recent or most popular books.

Bio:  Make the text fun. Use a family photo.

Program: Describe your program including what you will do, how you will do it, and how your content links with the curriculum.  Tell how much time you need for school assemblies. Mention if they can select any add-ons such as workshops, and send them to your website for details. 

Fees: I don’t suggest putting your fees in the brochure as this will date it quickly.  Have readers contact you or go to your website for details. 

Books: Include images of one or more of your most recent – or most popular – books.

Testimonials: Won any awards? Have a terrific quotable quote about a dynamite school visit? Include them. (Warning: be selective!)

Layout. Brochures are usually on 8.5” x 11” paper, printed on both sides and folded in thirds. This makes them easy to display or mail. White space is inviting to the eye. When designing the layout, leave lots of white space. I do all my layouts using Microsoft Publisher, a very simple and flexible program to learn.

Current headshot: People want to know what you look like today.

Contact information: Be sure to include your website and/or email address

 Remember – whatever you can’t fit in your brochure can be described at your website.

Do you have a school visit brochure that really works for you?  Send me a pdf at info2@schoolvisitexperts.com so I can see it, too!

What Teachers Want to Hear

Question_Chart_TX07Author talks are a staple at professional reading and library conferences such as the California Reading Association conference coming up this weekend in Riverside, California or the California School Library Association conference in Sacramento in November.  I did a quick survey at a board meeting of the Ventura County Reading Association, asking teachers, “What do you want to hear when you attend an author presentation?”  Here’s their list: (in no particular order):  

  • Synopses of the author’s books
  • The author’s writing process
  • How they got started (and what they were before they became authors)
  • Inside stories about specific books
  • Inspiration
  • Rejection
  • Rough drafts
  • Revisions
  • Perseverance
  • Author/illustrator relationship
  • Anything fun we can share with our students when we tell them we met a real live author!

 When you craft your next author talk, keep these topics in mind if you want to be a hit with the teachers or librarians in your audience.

Authors pictured: Kate Hovey, Greg Trine, Barbara Bietz, Carol Heyer, Michelle Markel, and Mark London Williams at a recent CSLA conference.

Authors pictured: Kate Hovey, Greg Trine, Barbara Bietz, Carol Heyer, Michelle Markel, and Mark London Williams at a recent CSLA conference.

Watching Authors in Action

Watching other authors in action is a great way to pick up presentation tips. And at the upcoming 58th Annual Breakfast with the Authors event in Santa Barbara on Saturday, I’ll not only experience a keynote talk by Susan Patron, but I’ll see & hear how 11 other authors deliver a 2-minute talk on the topic of “Becoming Lucky: Taking Chances.”  (Yes!  TWO minutes!)  Now this is a speaking challenge indeed – and I’m still working on how I’m going to do this.  (Hmmm. I wonder if the organizers will have a hook for long-winded authors?)

Authors Greg Trine, Alexis O'Neill, Mary Ann Fraser and Amy Koss did a showcase together at the Ventura County Reading Association's Book Love event.

Authors Greg Trine, Alexis O'Neill, Mary Ann Fraser and Amy Koss did a showcase together at the Ventura County Reading Association's Book Love event.

Just last weekend, I was at two different events where I saw authors in action.  One was at a bookstore signing with five other picture book authors.  The other was at a reading association event where four of us, representing picture books through YA, did a showcase.  I love observing the different ways my colleagues successfully connect with an audience.  Some authors are noisy, others are quiet. Some authors connect though humor, others through interesting anecdotes, still others with compelling back stories about the making of their books. As different as the authors may be personality-wise, they share some significant commonalities: they make eye contact with their audience. They smile.  They don’t talk at the audience – they seem to be having a conversation with them.  They enjoy being where they are.

 Keep your antennae up for author events at your local bookstores and libraries and attend whenever you can.  When you tune into how an author connects with you, you’ll have a better idea of how you might connect with your audiences, too.

Props: Make ’em BIG!

A few years ago, author/illustrator Marianne Wallace had an assembly challenge.  Like most authors who present in elementary schools, she would usually be placed in a large multipurpose room to do three assemblies for grades K-6.  Audience sizes might range from 150 per session in small schools to 250-350 per session in the larger schools.

With nature the subject of her books, Marianne had gathered many life-sized props to illustrate her program.  But she soon discovered that the kids in the back of the room could barely see them.  So she decided to exaggerate the size of the props to dramatize her points, and suddenly her program popped into place.

 Here’s Marianne Wallace herself to tell you (and show you) what she did.

1_tarantuala

This image shows an actual size tarantula and mega-sized one. In presentations, I show the smaller one against my hand for the actual size of some of the biggest  of the real tarantulas and then I use the mega sized one to “illustrate”  the rest of my talk.

 

    

   

  

2_rocks

 I illustrated a book about the rock cycle and the large rock is made of painted foam rubber (latex wall paint and foam from an upholstery/ fabric store) and is the exact size of a real rock I got from the Sierra to do the illustrations in the book. But I tell the kids the actual big rock is too heavy to cart around (which it is). The smaller round granite rock is real and represents the rounder rock in the story.

 

   3_snakes

The smaller rubber snake is a garter snake — great actual size, but too thin and small. The fatter, fake rattlesnake always works better and is a bonus since it is also actual size. Normally, I would wear a white or light plain blouse so the props would show up better.

 

  

  

4_butterfly-ant

I even have large bugs as props. I mean, an ant? Kinda hard to show one of those in actual size!  But even with their large size, I think they’re too small for a cafeteria presentation so I rarely used them. Although I usually wear a white shirt to do presentations so my animal/plant props show up better, I thought I’d send this shot of the bugs  against a print shirt. They’re often harder to see but in this case not so much for some reason.

5_pineconesBoth are pine cones, although from different species. I use the smaller pine cones for more intimate groups. 

 

 

 

 

Also – I needed a hawk to explain how they swoop down on small prairie dogs. So I got a plastic hawk kite. It rolled up fairly small when not in use and was very lightweight. You can often find butterfly kites for sale, so there might be other animal kites as well that open up into huge props.

The problem with large props is primarily transporting them.  I pile 3 plastic bins on a dolly when I do a full presentation. And since weight is a concern with natural objects, I favor plastic and stuffed animals. The plastic animals, which I got over a period of years, came from a variety of places such as Toys R Us, party stores, zoo or museum gift shops and Disneyland
.

Thanks Marianne for these creative solutions to finding, making and sharing props with a multipurpose room audience!

Props: Ears & Noses & Kids

A wonderful way to engage kids in your presentation is by using props.  A friend of mine has a collection of plush puppets representing each of the animal characters in her books. These are a terrific way to show kids attributes of the animals and can work well in a small library or classroom setting.  But there are two issues when you give puppets to kids to help you act out your story in a larger venue:

1. In a large auditorium, puppets don’t make much of an impact beyond the first three rows

2. When you give puppets to kids, kids are fascinated with the mouths and usually fiddle with them as they try to make them “talk” – to each other or to the audience – and usually with their own improvisations.  This is great for drama class, but may not advance the story you’re trying to share!

Even the smallest bit of costume helps kids transform into book characters. Watch for sales around Halloween.

Even the smallest bit of costume helps kids transform into book characters. Watch for sales around Halloween.

A more meaningful way to get interaction is by inviting the kids to become the animals themselves.  Give each kid a bit of costume that represents the animal – ears on a headband, a nose, a tail.  When you choose a volunteer, invite him or her to show the audience how that animal walks, what kind of noise it makes.  Encourage them to use their whole body as they do this.  Once you have your volunteers on stage, you can launch into your story using kids as the main characters.

Watch for costume sales close to Halloween.  It’s a great time to pick up all sorts of props that can help you tell your story on stage with a bit of color!

4 Tips for the Perfect 15-Minute Luncheon Talk

Let’s say a local service organization has asked you to speak at their luncheon.  You have 15 minutes in front of the group.  You might ask, “What should I talk about?” 

The better question is, “Who is in the audience and what do they want to know?” Think about what you can give to them that can help them with their dream.

Even if you’re talking to a room of high-paid bank executives, these folks are parents and grandparents who have spent many bedtimes reading books to their kids.  And probably more than a few of them are harboring a dream of writing their own children’s book (in their spare time) and having it picked up by a publisher.

Assistance_League_of_Fullerton_logoAs you prepare your 15-minute talk, consider these four really helpful tips that the Assistance League of Fullerton (California) gives to presenters for the “Day with Authors” fundraising event that features both children’s and adult authors. 

1) Authors who tend to sell the most books tell the best stories, be it about their current book, their body of work, themselves, or getting started in their writing careers.  They cover all of these things to one degree or another during their presentation. 

 2) A key point is that the authors talk to the audience rather than read passages from their books exclusively.  Unlike a book tour, our attendees may not be coming to hear you specifically; they are coming to participate in a full-day event featuring many authors.  If you choose to read a passage from one of your books, make it brief.  Attendees much prefer to hear you speak rather than read.   

3) Think of your presentation in the same way you approach a book:  plot, character, conflict, dialogue.  You do not have to be a standup comedian or even a polished public speaker.  It does help tremendously if you have a “story” to tell your audience that includes information about your latest work, your total body of work, your “themes”, the struggles you encountered on your way to becoming a published author.  The audience likes to know an appropriate amount about you as a person – past as well as present.    

 4) A good story, told in a human, genuine way, trumps a polished presentation with the audience.    If you make a mistake, point to it, laugh and move on.  You are already doing something braver than most people, and that is talking in front of an audience. You don’t have to be perfect.  You just have to be you.

Making Your Presentation Irresistible

To “make” more time for academics, many school districts across the country have chopped recess and axed assemblies. To make sure that you don’t fall victim to the “Dulling of American Students,” make your author visit program irresistible to administrators.  When you describe your assemblies, show administrators how your presentation links directly to the curriculum and educational standards. If you’re willing (and able) to do large group assemblies, this also makes your program more attractive to schools who want to be totally democratic and reach all children.