2. Brochures & Websites: Is the information updated? Complete? Ask your critique group members to review your school visit page or print brochure. Better still, find a principal, teacher or parent give you feedback on it to see if you’ve made it clear how your presentation will benefit their students and tie into the curriculum.
3. Rates: Review your school visit rates. Do you need to change them for the coming year? If you’re unsure or you’re just starting out, compare with other published authors in your geographic region. A good place to start is with local PAL members of SCBWI.
4. Email updates: Enter your contacts from the past year into a database. This may include hosts of schools you visited or conference and workshop attendees. Be sure to note where you met them so that when you send them an announcement, they know you’ve already established a relationship with them.
5. Reminders: Compose a note now to send in August reminding contacts of your availability to do school visits in 2015-2016. For schools you’ve just visited, ask them to refer you to another school. For contacts you made at events, plant the seed that you’re available in the coming year to inspire their students.
If you haven’t visited a school in 5 years, it’s time reestablish a relationship with them. Tell them what’s new. Suggest you return to meet their new batch of students.
If you do these five simple tasks (six, if you count the Bonus task!), you’ll be in great shape when the school year revs up again in August!